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In a Lush store window in London yesterday, a very brave woman — Jacqueline Traide — consensually underwent torture in protest against animal testing in the cosmetics industry.

An article in the UK’s Daily Mail published photos of the event here. (Whether you call it a stunt or endurance art is up to you.) I post that link with a trigger warning; the photo series is (for me, at least) extremely upsetting. But that’s the point. It’s easy for us to distance ourselves from the pain of animals. We can call them dirty vermin or test subjects. They can’t speak up, and their deaths happen quietly, out of sight.

We wouldn’t let the same torture occur to our friends or our pets. There would be outrage. Charges would be laid. Yet industries that practise animal testing or factory farming continue to torture conscious, feeling creatures — and we continue to rationalise it.

Take a look at that link. Be horrified, disgusted, upset, anxious, nauseous, sad — whatever you feel. Then, in future, think about the products you buy, how they are made, and what you condone when you purchase them.

Traide’s 10-hour ordeal challenged London window shoppers. Who, of course, are the real animals, when we make these kind of nightmares commonplace?

Lush, as one example,  proves that the testing of cosmetics on animals is unnecessary. It is a thriving global business that acts ethically and works to minimise impact on the environment. (They also fixed my face.) This is my chance — as a recent convert — to sing their praises without being dull and telling you Things About Soap.

There are lots of horrifying things going on in the world, and often it feels overwhelming. But every little thing you do to help counts, so do even the little things when you can.

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